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We all have that one obsession. For Indians, it’s chai, no questions asked.
But guess what’s creeping into morning routines, cafe tables, & every other Instagram reel?
Yep, it’s Matcha. Looks like grass, tastes better than it should, and it’s everywhere, from lattes to smoothie bowls.
Originally from Japan (with roots in China), Matcha has officially landed in India & is stirring things up.
Gen Z can’t seem to get enough, and apparently neither can the market, it’s expected to touch $400 million by the end of 2025.
Will Matcha dethrone chai? Probably not. But it’s definitely giving it a serious identity crisis at least on social media.
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FAQs
What is matcha and how is it different from regular green tea?
Matcha is a powdered form of green tea made from shade-grown leaves. Unlike regular green tea, where you steep and discard the leaves, matcha is consumed whole—so it’s more concentrated in antioxidants, caffeine, and nutrients.
Is matcha healthier than coffee or chai?
Yes, matcha offers a smoother, longer-lasting energy boost with less caffeine than coffee and more antioxidants than both coffee and chai. It’s also less acidic and easier on the gut.
Why is matcha suddenly trending in India?
Gen Z’s obsession with wellness, clean energy, and aesthetic drinks has pushed matcha into the spotlight. Search interest has surged across India, especially in cities like Aizawl, Dimapur, and Gurgaon.
What does matcha taste like?
Matcha has an earthy, grassy, slightly bitter taste with a hint of umami. Premium grades are smoother, creamier, and less bitter than lower-quality versions.
Which Indian cities are consuming the most matcha?
Top matcha-loving cities include Aizawl, Dimapur, Abhepur, Mumbai, and Gurgaon. Even smaller towns like Panchkula and Imphal are catching on.
How is ceremonial-grade matcha different from regular matcha?
Ceremonial-grade matcha is made from the youngest leaves, has a vibrant green colour, and is meant to be whisked with water only. Culinary-grade matcha is cheaper, duller in colour, and used mostly in lattes or baking.
Why is some matcha so expensive?
Matcha pricing depends on colour, flavour, and how the tea was grown and harvested. Bright green, umami-rich powder can cost over $40, while dull, sun-exposed varieties go for as little as $2.
How do you prepare matcha properly?
Traditional matcha is sifted to remove clumps, then whisked with hot (but not boiling) water using a bamboo whisk until frothy. For lattes, you just add milk of your choice.
Can matcha replace your daily coffee?
Totally. Many people switch to matcha for a cleaner caffeine kick, fewer crashes, and better gut health. It gives you energy without the post-coffee anxiety.
Is matcha safe to drink every day?
Yes, as long as it’s consumed in moderation. Stick to one or two servings a day to get the benefits without overloading on caffeine or lead (which can be present in low-quality tea powders).
