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Bengaluru-based athleisure startup BlissClub has raised ₹160 crore in a funding round led by Singularity AMC, with existing investors Elevation Capital and Eight Roads Ventures also participating.
Founder Minu Margaret and her husband, Meesho co-founder Vidit Aatrey, also invested personal capital in the round.
What's brewing: founded in 2020, BlissClub started by designing activewear specifically for Indian women, aiming to fill a gap in apparel tailored to Indian body types, weather conditions, and budgets.
Since then, the company has evolved into an omnichannel lifestyle brand with more than 40 stores across India.
The fresh funding will be used to expand into new product categories, scale the company's offline retail footprint, strengthen product development and invest in technology for its direct-to-consumer business.
Its product portfolio now includes leggings, tops, outerwear, and accessories. The company says its revenue has grown by more than 60% YoY in each of the past two years.
The bigger picture: India's athleisure market is no longer just a fashion trend. It is becoming a fast-growing category at the intersection of fitness, wellness, sports, and everyday wear.
The numbers:
- Valued at $13.9 billion in 2025
- Expected to reach $22.4 billion by 2034
- Projected to grow at an annual rate of 5.28% between 2026 and 2034
