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Disney is teaming up with OpenAI in a three year, $1 billion deal that will let people use many of its famous characters inside ChatGPT and the video tool Sora.
What’s the deal: for the first time, a big Hollywood studio is opening up its tightly protected worlds at this scale. Think Mickey Mouse, Marvel heroes and even Star Wars villains like Darth Vader showing up in AI generated clips and images.
The twist is that there are strict limits. The deal only allows short videos of up to 30 seconds, and the tech cannot be used to make full movies or long shows.
At the same time, Disney plans to use OpenAI’s tech behind the scenes. It will build new features for Disney+, give its staff access to ChatGPT, and experiment with fresh interactive experiences for fans.
If all goes to plan, people will be able to start creating Disney themed videos and images in Sora and ChatGPT from early 2026.
For Indian users: this could mean Disney themed AI clips, personalised stories and short character videos made inside apps like ChatGPT, without needing editing skills.
It may also inspire Indian creators and brands to experiment with local stories, regional languages and content, as global entertainment companies warm up to generative tools.
