Newsletter
L Catterton has entered a strategic partnership with, and invested in, Haldiram’s for an undisclosed amount, giving the iconic Indian snacks brand a global growth ally.
Quick context: Haldiram’s is one of India’s most recognisable packaged ethnic foods companies. While L Catterton is a global consumer-focused investor known for scaling household brands.
The deets: the partnership brings L Catterton’s global consumer expertise, operating playbooks, and industry network to Haldiram’s, alongside access to local talent and market insights.
Sanjiv Mehta, former HUL chairman and CEO and now L Catterton’s India executive chairman, will play a key role.
What changes on the ground: the investment will fuel brand building, new product launches, supply chain and distribution optimisation, geographic expansion, and leadership development.
Why it matters: for Haldiram’s, this is about moving from a dominant domestic player to a global packaged snacks brand. For L Catterton, it’s a bet on India’s fast-growing consumer market and a brand with deep cultural recall.
