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We had earlier reported that Marico was eyeing Cosmix and a foray into the protein market. The FMCG major has now made it official, acquiring a 60% majority stake in Cosmix for ₹375 crore.
Founded in 2019, Cosmix is a wellness brand best known for its plant-based protein and nutrition products, sold mainly through its own website and popular online marketplaces.
Big theme: Marico has been actively acquiring and scaling D2C brands over the past few years. It bought men’s grooming brand Beardo in 2017 and has since built a D2C portfolio that includes Plix, True Elements and Just Herbs.
The Cosmix deal gives Marico a strong foothold in the fast-growing plant-based protein segment.
Why this niche: plant-based protein is emerging as a high-growth, high-potential category as consumers increasingly look beyond whey. The segment is projected to reach $184.9 million by 2030, growing at a robust 9.3% annually.
The segment is also getting strong support from the government as clearer regulations are making it easier for brands to scale.
Dezerv
