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Marico is reportedly in talks to acquire Cosmix as it looks to strengthen its digital-first health and wellness portfolio.
Context: the potential deal comes amid a massive consumer shift toward protein-rich nutrition across India.
Marico is the familiar FMCG major known for brands like Parachute and Saffola, but it has been aggressively expanding its D2C presence by acquiring and scaling up brands like Plix, True Elements, and Beardo.
Cosmix is a smaller, D2C health startup specializing in plant-based protein products.
The deets: while the final deal terms are private, industry sources suggest the sale could value Cosmix at around ₹300 crore.
This provides a quick exit for its only external investor, Namita Thapar, who had invested ₹1 crore for 1% equity during the 2024 season of Shark Tank.
Why it matters: this acquisition will help Marico tap directly into the surging demand for protein in daily meals, a trend already visible with dairy brands adding high-protein variants.
Marico's D2C digital businesses already contribute ₹900 crore and the company targets scaling this to ₹2,000–2,500 crore in the next three years.
Zoom out: the overall protein-based product market (which includes supplements, foods, and beverages) in India was valued at approximately ₹38,247 crore in 2024 and is expected to reach over ₹1.36 lakh crore by 2033.
