PVR INOX sells 4700BC, what’s the play?

Popcorn just switched teams.

What’s poppin’: in a ₹226.8 crore deal, PVR INOX is selling its entire stake in Zea Maize Pvt Ltd, the company behind the popcorn brand 4700BC, handing it over to Marico and officially moving a cinema-born snack into the FMCG play.

This ends PVR INOX’s nearly 10-year association with 4700BC.

It had bought a 70% stake in 2015 for around ₹5 crore, and is now cashing out to strengthen its balance sheet, cut debt, and focus on theatres.

For Marico, it’s a neat add-on: a fast-growing premium snacking brand in a market that’s getting bigger and more ‘upgrade’ friendly.

And yes, your movie popcorn stays. 4700BC will still be sold at PVR INOX cinemas, just as an outside brand now.