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Redington is helping more businesses access AI-powered customer engagement tools through a new partnership with Resulticks.
Redington helps global technology brands sell their products through businesses and resellers across multiple countries. Resulticks builds AI software that helps businesses understand customers and send them more personalised messages and offers.
What is it about: think about how Amazon recommends products you'll probably buy, or how Swiggy reminds you to reorder your favourite meal just when you're likely to be hungry.
That's exactly the kind of technology Resulticks builds.
Its AI platform helps companies understand customer behaviour in real time and automatically send personalised offers, emails, WhatsApp messages and app notifications.
Now, through a five-year partnership, Redington will make this technology available to businesses across India, the Middle East and South East Asia, targeting a market worth over $150 million.
Who brings what: Redington has a massive network of technology partners and enterprise customers across multiple countries. Resulticks brings the AI software that helps businesses better understand and engage with their customers in real time.
Together, they can help more companies adopt AI without having to build these tools from scratch.
