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Reliance Consumer Products (RCPL) has acquired a majority stake in Australia-based ‘better-for-you’ beverage company Goodness Group Global (GGG).
Sydney-based Goodness Group Global develops and sells healthier drinks with lower sugar and fewer artificial ingredients across Australia and 21 global markets.
The deets: under the agreement, RCPL will promote Goodness Group’s healthy drink brands, including Nexba and Pat Cummins-backed PACE, across new markets including India.
What will they gain: adding Goodness Group Global’s brands strengthens RCPL’s healthy beverages portfolio.
While GGG gets a strong platform to expand globally, targeting up to 50 western markets over five years, and aims for leadership in the ‘better-for-you’ segment.
Zoom out: this follows Reliance’s earlier acquisition of a majority stake in its joint venture with zero-sugar beverage maker Naturedge Beverages.
The strategy aligns with rising consumer demand for healthier drinks. With India’s health beverages market expected to grow by $4.55 billion at a 10.6% rate between 2024 and 2029, the acquisitions further strengthen Reliance’s competitive positioning.
Upstox
