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Furniture and appliances rental startup Rentomojo has filed its draft red herring prospectus (DRHP) with SEBI, aiming to raise ₹150 crore through a fresh issue in its upcoming IPO.
Breaking it down: the IPO will include new shares worth ₹150 crore, along with an offer for sale (OFS) of up to 2.84 crore shares from existing investors looking to partially cash out.
Rentomojo isn’t just another player in the space, it’s currently leading the organised online rental market, holding an estimated 42-47% share based on subscription revenue in FY25.
Zoom out: renting furniture and appliances is no longer niche, it’s going mainstream. The segment is already valued at around ₹69,520 crore in 2025 and is expected to grow steadily at about 11% annually, crossing ₹1.17 lakh crore by 2030.
Of course, competition is heating up too. Rentomojo is up against rivals like Furlenco, Rentickle, and Cityfurnish, all vying for a slice of India’s growing rent-over-own trend.
