Newsletter
Tilaknagar Industries has bought Imperial Blue Whisky from Pernod Ricard India for ₹3,442 crore. This makes it one of the biggest deals in the Indian-made Foreign Liquor (IMFL) space by a domestic company.
Tilaknagar Industries is an alcoholic beverage maker and is a fast-growing IMFL company operating across categories like brandy, whisky, rum, and gin.
What’s going on: the company has completed the acquisition of the Imperial Blue Brand on a slump sale basis. It has also taken over all activities relating to the business of production, bottling, marketing and sale of alcoholic and other beverages under its brand.
For context, slump sale is buying a business division in one single deal including its assets, operations, and everything that comes with it without breaking it up or pricing each item separately.
Breaking it down: with this transaction, TI now gains ownership of the “Imperial Blue” brand and associated trademarks, including “Imperial Black” and “Imperial Red”.
FYI: the deal was in the pipeline for quite some time but got CCI approval on October 7, 2025.
What will the companies gain: with this acquisition, Tilaknagar strengthens its entry into the whisky segment and expands its pan-India footprint. The move comes just a week after the company introduced its premium whisky, Seven Islands Pure Malt.
Through this deal, Pernod Ricard and in turn Imperial Blue will benefit from Tilaknagar’s industry expertise to deepen its presence in niche markets and sharpen its focus on high-growth regions.
Market Brew
