Newsletter
Eternal has expanded its partnership with OpenAI to embed AI deeper across Zomato, Blinkit, District, Hyperpure and even its internal systems.
What’s going on: Eternal will use OpenAI’s enterprise models and APIs to power smarter features across its apps and partner platforms. That includes:
- AI assistants for merchants and delivery partners to help with orders, inventory and daily decisions.
- Smarter search and discovery tools so customers find what they want faster.
- AI tools inside partner portals to improve operations and compliance.
On the backend, Eternal is integrating OpenAI’s advanced coding models like GPT-5.3-Codex into its internal automation platform called Stitch.
Stitch helps automate workflows across engineering and business teams and AI is expected to make it faster, reduce manual work and speed up product launches.
Even Nugget, Eternal’s AI-first venture, will use OpenAI models to accelerate product development. Plus, the two are launching a Partner Upskilling Program to train restaurants and delivery partners to use AI tools effectively.
