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Why Amber, India's AC giant, wants smartphones

Coffee Crew  | Jun 19, 2026

Why Amber, India's AC giant, wants smartphones

Most investors know Amber Enterprises as the company powering a large chunk of India's air-conditioners and consumer durables market.

But now, the company is entering the smartphone manufacturing business through a manufacturing collaboration with Oppo Mobiles India, the licensed manufacturer for OPPO, OnePlus, and Realme smartphones in the country.

What will Amber bring: large-scale manufacturing, supply chain expertise, operational capabilities, and a deep focus on increasing local value addition. On the other side, Oppo and its partner brands bring global product and technology expertise.

The numbers: Oppo India reported nearly ₹32,000 crore in revenue in FY25. Amber itself crossed ₹12,000 crore in revenue in FY26.

Over the last decade, India has transformed itself into one of the world's fastest-growing electronics manufacturing hubs. 

According to government data, the production value of electronic goods has jumped from around ₹1.9 lakh crore in 2014-15 to ₹11.3 lakh crore in 2024-25, nearly a sixfold increase.

Exports have grown even faster, rising from roughly ₹38,000 crore to ₹3.3 lakh crore during the same period. And mobile phones are leading this transformation. Mobile phone production has exploded from about ₹18,000 crore in 2014-15 to ₹5.5 lakh crore in 2024-25, a staggering 28-fold increase.

Ten years ago, India was largely importing mobile phones. Today, it's exporting them to the world. That's why Amber's entry into smartphone manufacturing matters.

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