Why has an IT company joined hands with Crocs?

Infosys has signed a 10-year deal with footwear giant Crocs to use AI and technology to make its global business faster, simpler and cheaper to run.

What’s cookin’: think of Infosys as helping rebuild the technology running behind Crocs. It will bring together data and systems that currently operate separately, automate more day-to-day work using AI and give Crocs faster access to information for making business decisions. 

The why: Infosys executive Karmesh Vaswani says retail is at a turning point where AI ideas can now be put to work much faster. 

Zoom out: an IT company working with a footwear brand might sound unusual, but it isn't. 

In 2024, PUMA India partnered with Accenture to redesign its supply chain using digital technology and analytics, helping it deliver orders faster and reduce costs.

More recently, Khadim partnered with AI-focused retail technology company Fynd to bring operations across 260 stores onto one platform. Nike recently partnered with Google to bring AI-powered shopping into Gemini and Google Search, allowing shoppers to discover and buy Nike products through conversational AI.