Newsletter
Hindustan Unilever is getting ready to scale up. The FMCG giant plans to invest up to ₹2,000 crore over the next two years to expand manufacturing capacity, especially in beauty, wellbeing and home care liquids.
Think about the brands sitting in your kitchen or bathroom right now. Surf Excel, Rin, Domex, Vim, Comfort. HUL wants to make more of these everyday staples, but do it faster, and at a larger scale.
The why: HUL is doubling down on high-growth segments like premium skincare, haircare, personal care and liquid home care products. These are the categories where consumers are increasingly willing to spend a little more for better quality and experience.
To support this push, the company plans to upgrade factories with advanced automation and digital tools. The aim is to improve efficiency, respond quicker to shifts in demand and build a more agile supply chain.
Why now: India’s consumer market has been uneven, with inflation putting pressure on mass segments. But premium categories have held up better, backed by rising incomes, digital commerce and changing consumption habits.
There’s also a bigger shift underway. Over the next 15 years, 93% of the growth in India’s urban consumer class is expected to come from cities beyond the country’s top five metros. That changes the playbook. Companies can’t just focus on megacities anymore. They need deeper reach, smarter distribution and sharper local strategies.
