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Reliance Consumer Products has partnered with Finland’s Fazer to bring its chocolates to India, expanding its footprint in the fast-growing confectionery market.
Fazer is a well-known European brand famous for premium milk chocolates like Fazer Blue, which have a strong following across Nordic countries.
Under the deal, Reliance will manufacture, market, and distribute Fazer chocolates in India.
The importance: Reliance is betting on Fazer to tap India’s rapidly expanding chocolate market, which is estimated at ₹25,000–30,000 crore ($3–3.5 billion) and growing at around 10–12% annually as consumers shift toward premium treats.
The segment is currently dominated by Mondelez (Cadbury) with roughly 60% market share, followed by Nestlé and Ferrero, leaving space for new premium entrants.
By bringing Fazer to India, Reliance Consumer Products can plug an established European brand directly into Reliance Retail’s network of 18,000+ stores and extensive distribution reach, accelerating scale without building a brand from scratch.
