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Nazara Technologies’ UK arm is acquiring a 50% controlling stake in Spain-based Bluetile Games and BestPlay Systems for $100.3 million (about ₹918 crore).
Bluetile builds and publishes digital games, while BestPlay provides the tech and platforms that help games reach and engage users, including real-money and reward-based formats.
What’s going on: Nazara wants to create a full-stack, AI-powered gaming engine. Bluetile brings rapid game development, having launched five games in just six months using reusable AI templates.
That means faster launches and quicker entry into trending game categories. BestPlay, on the other hand, helps distribute and monetise these games at scale.
Together, this combo could help Nazara churn out next-gen casual and social games much faster than before and scale them globally.
Why now: this fits right into Nazara’s recent strategy. Over the past couple of years, it has been on an acquisition spree to strengthen its core gaming business.
It bought UK-based Fusebox Games in 2024 for ₹228 crore, followed by Curve Games in 2025 for ₹247 crore. Nazara had also picked up a 47.7% stake in PokerBaazi’s parent company, Moonshine Technology, in 2024. However, after India imposed a blanket ban on real-money gaming, the company had to take a massive ₹914.7 crore writedown in 2025.
