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Reliance Consumer Products (RCPL) has partnered with Nigeria’s Tropical General Investments (TGI) Group to set up a majority-owned joint venture, officially stepping into one of Africa’s biggest consumer markets.
TGI is no small player. The group makes and sells everyday staples like rice and seasoning cubes, with brands such as Big Bull Rice and Terra reaching households across Nigeria.
Why this matters: Nigeria offers RCPL a strong launchpad in Africa. After expanding across the Middle East, South Asia and parts of Africa, Reliance is now looking to deepen its global footprint.
Through this joint venture, RCPL plans to roll out a wide range of its fast-moving consumer goods in Nigeria, leveraging TGI’s established factories and extensive distribution network to scale quickly.
Big theme: Nigeria is quickly becoming Africa’s hottest FMCG market. In 2025, the sector clocked an impressive 54.1% growth in value, up sharply from 34.3% last year, according to NielsenIQ.
Across Africa, the FMCG space is bouncing back strongly, even with inflation and currency swings in the mix. The continent’s top five markets, South Africa, Nigeria, Egypt, Morocco, and Kenya, together make up an estimated $42 billion in FMCG value.
