What’s poppin’ — Good Glamm Group, which is building a content led ecommerce empire, made it’s 7th acquisition over the past year, buying a personal care and beauty brand, Organic Harvest.
Organic Harvest makes toxin free skin, hair and body products made from plant based materials — a standard pitch we’ve seen with multiple products lately, sold online and through a network of 25K+ retail stores nationwide. Last year the business made about ₹75 crores in revenue.
Good Glamm will pump ~₹100 crores into the company, valuing Organic Harvest at about ₹280 crores.
Worth mentioning — Good Glamm has been employing this unique content-led approach quite successfully — owning content platforms like POPxo, ScoopWhoop, BabyChakra and even Miss Malini, which it leverages to push D2C products like MyGlamm, Moms Co., and others.