What’s poppin’ — days after acquiring mobile game-developer Next Games, Netflix has now purchased its 3rd gaming studio — buying out Texas-based, Boss Fight Entertainment.
Boss Fight, founded in 2013, is well known for its mobile game called Dungeon Boss — a role-play based strategy game that has over 5 million downloads on Google Play. The company’s team has deep expertise and years of game-R&D experience, which is what Netflix is really after it appears.
Netflix’s gameplay — as streaming growth matures globally and competition intensifies, Netflix is betting on immersive entertainment as its next lever of growth — which includes gaming as we see it in its most primal form today, but also bit more diverse and engaging, enabled via emerging tech like AR, VR, through the decade.
Anyway, to build a strong foundation, Netflix has so far launched 16+ games — self developed or acquired or tied into its IP like Stranger Things, and is actively building a base of development and production talent. Let’s see how it all plays out!