Newsletter
India’s beauty startup boom is being fueled by deeper cultural and economic shifts—rising incomes, evolving beauty ideals, and more women in the workforce.
Consumers are more open to self-expression and experimentation than ever, and homegrown brands are stepping up with inclusive, affordable, and digital-first products.
That momentum is paying off—beauty startups raised over $1.2B across 174 deals in 2024, a 90X jump in funding and 87X surge in deal flow since 2014.
As influencer-led D2C brands scale fast with premium positioning, India’s glow-up is turning into a serious business opportunity.
