Amazon India just launched an at-home lab test service called Amazon Diagnostics in 6 cities, partnering with Orange Health Labs.
The deets: the users can get access to their digital reports all through the Amazon app.
The service is currently live in Delhi, Gurgaon, Noida, Mumbai, Bengaluru, and Hyderabad, offering access to 800+ diagnostic tests. Customers can get sample collection at home within 60 minutes and receive reports for routine tests in as little as six hours.
Why it matters: unlike early entrants who relied on discounts to lure users, Amazon Diagnostics is focusing on speed, ease, and trust. The company is tapping into rising demand for convenience-led healthcare, especially in metros where work-life pace and digital familiarity are high.
Zoom out: India’s diagnostics sector is a $12 billion industry, growing at a rate of 8%, with the organised segment expanding even faster at 12%. Experts forecast the rate to hit 14% with Amazon’s entry sets up a new front in the health-tech race.
