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Reliance Industries through its arm Reliance Intelligence has teamed up with Google to roll out Gemini Pro worth ₹35,000 for free to Jio users aged 18 to 25.
The deets: the version will be available to users for 18 months who have subscribed for the Unlimited 5G plans. Gemini Pro includes unlimited chats, 2TB of cloud storage, video generation, image generation, and other advanced AI tools.
Why this matters: this deal gives Gemini direct access to Jio’s massive 505 million user base.
The move is also aimed to counter the recently announced Perplexity-Airtel partnership where the former will roll out its advanced version worth ₹17,000 for free to Airtel users.
Adding to this, OpenAI has also announced a free roll out of the advanced version ChatGPT called ChatGPT Go for free for a year to Indian users.
Why is this happening: India is OpenAI’s second-largest market by user base, a goldmine for generative AI firms looking to scale fast, according to Ministry of Statistics and and Programme Implementation (MoSPI)
It offers not just reach, but rich insights, one product here can be tested across diverse demographics, driving smarter analytics.
Reliance, on the other hand, has perfected the free-first strategy, dominate first, monetize later. It played the same game with Facebook’s Free Basics and Jio, reshaping entire markets in the process.
Amid fierce competition, Google stands to gain big by teaming up with a trusted ally like Reliance unlocking massive growth potential in India’s rapidly expanding AI landscape.
GMI Research
