ITC buys 24 Mantra, expands organic play

ITC continues to expand its consumer portfolio through acquisitions and investments.

First up: it’s acquiring 24 Mantra Organic maker Sresta Natural Bioproducts for ₹472.5 crore. The deal gives ITC a foothold in the ₹10,000 crore organic food market.

Sresta works with 27,500 farmers, manages 1.4 lakh acres of organic farmland, and clocked ₹306 crore in sales last year. It sells over 100 products like rice, pulses, oils, and 50% of its revenue comes from exports, mainly the U.S.

Next, ITC is increasing its stake in Mother Sparsh, a premium ayurvedic baby care brand. This move strengthens its personal care portfolio.

Mother Sparsh made ₹58.7 crore in FY24.