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ITC buys 24 Mantra Organic in a ₹400 crore deal

Coffee Crew  | Jun 17, 2025

ITC buys 24 Mantra Organic in a ₹400 crore deal

ITC has completed the ₹400 crore all-cash acquisition of Sresta Natural Bioproducts (SNBPL), marking its official entry into the fast-growing organic food segment.

SNBPL makes and sells organic food products like grains, pulses, and spices under the 24 Mantra Organic brand, using crops grown without chemicals by farmers across India.

The why: ITC is sharpening its focus on future-ready, health-focused foods, and SNBPL gives it an immediate leg-up in the organic space, both in India and overseas.

The brand already has a wide product portfolio, strong recall, and global distribution networks, especially in the US.

Big theme: India’s organic food market is currently valued at around ₹13,000 crore & it is expected to grow at a rate of 20–25%, reaching ₹30,000–₹35,000 crore by FY27.

The country has the largest number of organic producers globally, with over 4.6 million certified farmers and 2.9 million hectares under organic cultivation.

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