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Kuku Technologies, the company behind Kuku FM and Kuku TV, has reportedly filed confidential papers with SEBI to launch an IPO.
Founded in 2018, Kuku Technologies operates Kuku FM, an audio content platform, Kuku TV, a short-video app, and Guru, an edutainment platform. The company has raised over $150 million from investors including MS Dhoni, Krafton, Vertex Ventures, and 3one4 Capital.
The deets: the company is reportedly looking to raise ₹2,500-3,500 crore through its IPO and could be valued at up to ₹15,000 crore ($1.8 billion).
The funds raised will be used to strengthen its AI and technology capabilities, create more content, and expand into new markets, including the US.
Kuku says it has more than 10 million paying subscribers, 400 million app downloads, and a content library spanning over 60,000 hours across multiple Indian languages.
Zoom out: the filing comes at a time when investor interest in short-form entertainment platforms is surging. According to Mint, several micro-drama startups, including Flick TV, Dashverse Reels, and Rigi Reels, are also exploring fundraising rounds as rapid user growth and improving monetisation through subscriptions, micro-transactions, and advertising draw investor attention.
Industry estimates suggest India's Hindi and vernacular micro-drama market is growing at around 60% annually, driven by rising smartphone penetration and increasing consumption of short-form video content.
