Newsletter
Honasa Consumer, the company behind Mamaearth and The Derma Co, is acquiring a majority stake in nutraceutical company Fluence Pharma for ₹135 crore.
Quick context: Fluence Pharma makes science-backed hair and skin supplements that are sold through dermatologists. Its brands include Hair Fact, Skin Fact and Pro Fact.
What's going on: Honasa will initially acquire a 58% stake and plans to buy the remaining 42% stake in phases over the next 5–7 years.
The company is also setting up a new subsidiary called Honasa Health to build its consumer nutraceuticals business.
In simple terms, Mamaearth is expanding beyond creams, shampoos and serums into supplements that claim to improve skin and hair health from the inside.
The why: Consumer behaviour is changing.
People are no longer looking only for skincare products that work on the surface. Increasingly, they are turning to supplements containing vitamins, minerals and other nutrients that claim to support healthier skin, hair and overall wellness.
