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Honasa Consumer, the parent of D2C beauty brand Mamaearth, dropped its Q4 results and the market loved it.
The stock surged over 14%, even though net profit dipped 18% YoY to ₹24.9 crore.
The deets: revenue came in at ₹533.5 crore, up 13% YoY, beating Street expectations. The company also guided for 7% margins by Q4FY26, a big promise for a brand often critiqued for overspending on ads.
What’s driving it: Mamaearth is no longer just about toxin-free facewash. The brand’s pivot to deeper category leadership and sharper media play seems to be working.
It clocked double-digit growth across e-commerce and modern retail, think better brand recall, better shelf presence.
Zoom out: Honasa’s house of brands—BBlunt, The Derma Co., Aqualogica—is starting to click. If it can scale while keeping marketing spends in check, Honasa might just become the D2C brand that figured out how to grow and stay profitable.
