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PVR INOX is turning to AI, and this time it is not about movies, it is about the F&B (food and beverages) segment.
What’s poppin: with box office numbers and footfalls that usually stay unpredictable, the multiplex chain wants its food and beverage business to do the heavy lifting. Instead of waiting for customers to notice combo offers at the counter, PVR Inox now plans to send personalised deals straight to their phones.
Right now, it takes about 90 minutes after a customer walks in for targeted offers to reach them. The company wants to cut that down to just 30 minutes in the next two months. The goal is simple: convert more people, especially value conscious morning show audiences.
Using Salesforce’s AI powered systems, PVR INOX tracks buying behaviour in real time. From the moment you enter, it can pick up patterns, whether you always grab popcorn, skip drinks, or avoid snacks completely.
Big picture: cinemas around the world are turning to data and AI to strengthen food and beverage sales as box office revenues remain unpredictable.
Major chains in the US already use apps, loyalty programs and personalised offers to boost snack purchases. Now India is following suit. The idea is simple: when ticket sales fluctuate, high margin popcorn and drinks can provide more stable profits.
