Reliance Retail invests in UK-based FACEGYM

Reliance Retail Ventures has announced a minority investment in UK-based FACEGYM for an undisclosed amount.

FACEGYM specialises in non-invasive facial workouts paired with advanced skincare formulations. 

The deets: with this acquisition, Reliance will establish FACEGYM’s standalone studios across India and introduce the brand in select Tira stores.

Reliance Retail’s Tira will also lead FACEGYM’s entry into the Indian market, overseeing its local operations and market development. 

Why it matters: the partnership aligns with Reliance Retail’s strategy to expand its footprint in the beauty and personal care space, led by Tira & a growing portfolio of owned brands such as Akind, Dream, and Nails Our Way.

The bigger picture: India is one of the fastest growing beauty markets globally. The beauty and personal care segment is projected to generate $33 billion in revenue by 2025, with an expected annual growth rate of 3.48% between 2025 and 2030. 

India’s skincare market alone is projected to generate $10.48 billion in revenue in 2025.