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Brightcom Group has announced the launch of a new division for next generation defence technologies.
Brightcom Group is a digital marketing and technology company based in India, known primarily for its work in digital advertising, programmatic media buying, and ad tech solutions.
The deets: this strategic expansion is designed to leverage Brightcom’s long-standing expertise in artificial intelligence, machine learning, and real-time data processing for the defence sector.
It complements the company’s core digital marketing and advertising businesses, marking a significant diversification into high-tech applications.
Quick bite: Brightcom Group shares were suspended for nearly a year due to SEBI-flagged financial irregularities and serious corporate governance concerns.
Key areas of specialisation includes:
- AI-powered autonomous flight systems for UAVs
- Real-time threat detection & response algorithms
- Swarm coordination frameworks that facilitate synchronised operations across fleets of autonomous drones
- Cybersecurity architectures tailored for aerial platforms
- High-fidelity simulation engines for mission planning, strategic modelling, and operational readiness
The big picture: Brightcom Group is pivoting from adtech to defence tech, launching a new division focused on AI-powered military solutions. The move follows a year-long trading suspension over SEBI-flagged financial irregularities, signaling both a reinvention and an attempt to rebuild trust through deep-tech defence innovation.
