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Swiggy started with a pretty simple problem: you’re hungry, you don’t want to cook, so you order food.
But that only gives you a reason to open the app when you actually want a meal. Swiggy is now trying to change that. Over the past year, it has been building products around very different situations: a ₹99 meal when you want to spend less, faster delivery when you are in a hurry, healthier food when you are watching what you eat, and even food delivered to your seat while you are travelling by train.
The interesting part is that these are not random additions. Swiggy says it is trying to address different consumer needs through affordability, speed, health and specific occasions.
Take 99 Store. It offers meals at ₹99 and was built to make food delivery more affordable, particularly for price-conscious customers. Bolt takes the opposite approach, focusing on getting certain food orders delivered faster. EatRight brings together high-protein, low-calorie and no-added-sugar options, and by January 2026, Swiggy said one in nine food orders was coming through the category.
Then there is Food on Train. Instead of only delivering food to homes and offices, Swiggy is taking its restaurant network to railway journeys. The service expanded to 201 stations by August 2026, up from 66 in 2024, while orders had grown 3x year-on-year in Q1 FY27.
Swiggy is also testing ideas that go further. Toing is a separate, budget-focused food delivery app aimed at customers such as students and young professionals. Unlike Bolt, 99 Store and EatRight, Toing sits outside the core Food Delivery business while Swiggy experiments with a different model.
Put all of this together and the strategy becomes easier to see. Swiggy is not only trying to get existing customers to order more food. It is trying to find more occasions when they might need its services.
That matters because Swiggy has much bigger ambitions. At its August 2026 Capital Markets Day, the company said it is targeting around ₹2.5 lakh crore of consolidated GOV and ₹10,000 crore of adjusted EBITDA by FY31.
Getting there will require more than delivering a few extra biryanis every day. Swiggy wants to be useful when you are at home, at work, on a train, looking for something cheap, trying to eat healthier or simply in a hurry.
It started as an app you opened when you were hungry. The bigger bet now is to give you more reasons to open it even when you aren't.
