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Why businesses choose one state over another?

Coffee Crew  | Jul 27, 2026

Why businesses choose one state over another?

India's new investment rankings reveal what makes states attractive to businesses and why it matters for the country's economy.

Why did Apple choose Tamil Nadu? Why are semiconductor companies heading to Gujarat? And why do global manufacturers keep expanding in Maharashtra instead of elsewhere?

It turns out businesses don't just look for cheap land or tax breaks. They look for something much bigger.

That's exactly what India's first Investment Friendliness Index, released by NITI Aayog, tries to answer. The index ranks states and Union Territories on how attractive they are for businesses.

Gujarat topped the rankings, followed by Maharashtra and Tamil Nadu, while Goa and Odisha rounded out the top five. But perhaps the most surprising finding wasn't who finished first. No state managed to score even 60 out of 100. In other words, even India's best-performing states still have plenty of room to improve.

The rankings aren't based on who announced the biggest investment or signed the most MoUs. Instead, they measure the fundamentals companies care about before committing thousands of crores.

Can goods move efficiently through roads and ports? Is electricity reliable? How quickly can approvals be secured? Are policies stable enough for a company making a 20-year investment? Those questions matter far more than one-time incentives.

India is no longer competing only with itself. It is competing with countries like Vietnam, Indonesia and Mexico for global manufacturing, electronics and semiconductor investments. As companies diversify their supply chains, the quality of a state's infrastructure, governance and ease of doing business can often determine where the next factory gets built.

The rankings also explain why certain states continue attracting investments year after year. Gujarat has built one of India's strongest industrial ecosystems. Maharashtra combines financial depth with world-class infrastructure. Tamil Nadu has emerged as a global manufacturing hub for automobiles and electronics, while Odisha is steadily strengthening its position in metals, mining and heavy industry.

But this isn't really a story about Gujarat or Maharashtra. It's a story about competition.

The index gives every state a benchmark to identify weaknesses and improve. Better roads, faster approvals, predictable policies and stronger institutions don't just help companies. They create jobs, attract fresh capital and strengthen local economies. And once one major investment arrives, others often follow.

The next time you hear about a company setting up a new factory in India, don't just look at who is investing. Look at where they're investing.
Because that decision often tells you more about the future of a state than any government announcement ever could.

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