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For the first time ever, people are buying more gold to invest than to wear, according to the World Gold Council (WGC).
Bars, coins, and ETFs are stealing the spotlight from traditional jewellery.
And honestly, it makes sense. Gold has always been a big deal in Indian households.
In fact, India holds around 34,600 tonnes of gold, and accounts for nearly 89% of India’s GDP. That’s massive!
Since, we are talking about gold, ⭐
Dhan has launched ‘Gold Vault’, a new investment product that allows investors to buy physical gold and silver at live MCX-linked prices.
The gold is 999.9% pure, stored in SEBI-regulated vaults, and can be delivered to your doorstep whenever you want.
In simple terms, it brings an institutional-style investing experience to everyday buyers, making gold more accessible and transparent.
Why this matters: most gold buyers never actually get the real market price. There are always markups, spreads, or hidden costs involved.
This model tries to fix that by making pricing transparent, ownership real, and storage institutional-grade.
Commodities are quite volatile right now, and it might make you wonder if adoption in this space is slowing down, but…
As MCX Managing Director & CEO Praveena Rai, shared in a chat with Filter Coffee’s Bhavyata Kagrana, ‘There’s no slowdown in adoption in the commodity space. It continues to grow steadily, with each month showing stronger traction than the last.’
