Newsletter
Taj parent, India Hotel Company has bought a 51% stake in wellness brand Atmantan for ₹240 crore.
Atmantan, a Sparsh Infratech subsidiary, is a wellness resort near Pune that offers holistic health and well-being programmes.
The deets: of the fresh capital infusion, ₹205 crore will be used to repay debt, while the remaining ₹35 crore will be paid out to the founders.
The why: this is the third deal in IHCL’s recent domestic acquisition spree. The move expands the hotel group’s portfolio into the wellness space, a fast-growing trend in tourism, one IHCL is now well-positioned to capitalise on.
Big picture: India’s wellness tourism market is growing at the rate of 6.48%, a trend largely driven by increased health-consciousness, influencer marketing, and widespread corporate adoption.
IHCL can bring its decades-long hospitality experience to push Atmantan’s offerings to a wider audience base and help expand the brand internationally.
Mordor Intelligence
